Traditional Caribbean Meals Join The Island Delight Family
In 2015 we expanded our Caribbean flavour with the addition of Jamaican-based ready meals. As we focus on providing authentic Caribbean taste, we also consider the convenience of consumption. With our ready meals, you can sit back and relax whilst the oven cooks up the goodness for you. Our dishes are based on traditional, authentic Jamaican recipes.
Island Delight Sponsors Invaders Mas
Island Delight has a responsibility to deliver Caribbean flavour to those that otherwise wouldn’t experience Jamaican culture. With the Pattie being a staple food in Jamaica, it plays a significant role in the Carnival celebrations. Island Delight and Notting Hill Carnival have a strong relationship: we attend the area to provide patties in abundance to stalls- these stalls are then able to distribute Jamaican flavour through our patties to a myriad of joyful carnival-goers. We, at Island Delight, mark our love for Carnival by sponsoring Invaders Mas- the Mas Brand we feel express the vibrant energy we associate with the Caribbean. We have been sponsor of Invader Mas since 2013. About Invaders Mas: ‘Invaders Mas embodies colour, fusion and dynamism. Originally founded as Invaders Sound several years back, we are a group of passionate individuals focused on providing masqueraders with a combination of fun filled vibes and culture’.
Wade Lyn, Island Delight Founder, Awarded CBE
Wade’s contributions and services to the UK have been recognised; receiving Commander of the British Empire (CBE) in 2013. An incredible personal achievement for the man behind Island Delight. Wade’s service to the community with his kind nature of sharing knowledge and helping others played a predominant role in attaining this title, in combination of generating success in the West Midlands with his entrepreneurial skills.
BITC Responsible Small Business of the Year “Big Tick”
Expanding Our Product Portfolio With Flaky Pastry
Wade’s aptitude to sense opportunity, experience, knowledge and expertise led to the decision to diversify with new product lines. The Island Delight family of products was developed with the addition of flaky pastry. By considering consumer interest and trends, Island Delight were able to shrewdly position in the UK Caribbean food market so that the brand accommodated a variety of consumer tastes. The difference between Shortcrust and Flaky pastry: how the pastry is made- flaky pastry has butter layered throughout the pastry forcing the layers apart when in the oven to give that flakiness.
Morrisons Reinforce Island Delight’s Appeal to UK Consumers
Sainsbury’s Support The Island Delight Rise
By the end of the 20th century, Island Delight were a big player in the UK Caribbean food market. 1999 saw Island Delight achieve another stockist in Sainsbury’s- this was the start of an incredibly strong and fruitful relationship between the two. Today, Island Delight is an exclusive Jamaican pattie in Sainsbury’s
A Second Supermarket Contract With Tesco
In 1997, Tesco became the second supermarket that Island Delight landed a contract with. Initially this was for their London stores. To emphasise the rise of Island Delight, within three years Island Delight patties were available in over 100 supermarkets across England. Wade Lyn began to realise his vision had greater potential than he first imagined.
First Island Delight landmark- Listing With ASDA
Within a year of the move to Icknield Street, Island Delight had secured an extremely important retail listing with Asda. This was initially just for their Perry Barr store, but soon was stored in others too. Wade saw this as a significant achievement as he gained business with one of UK’s largest supermarkets- a personal goal of Wade was fulfilled.